Welcome to #Barba Italiana, welcome to the new world of male wellness.

Meeting any aesthetic need for the wellness of the modern man. This is the goal that DNG-Group has set itself in the world through its brand: #Barba Italiana.

Giving every man, in every country, a complete line of professional products dedicated to men’s wellness that strongly represents the Made in Italy.

The naturalness of raw materials, the vitality of essential oils, the respect for the environment, its sophisticated packaging, the efficiency, safety, attention to detail and an in-depth study of each function are the expression of a will that underlies the project: excellence in male beauty; that’s how #Barba Italiana was born.

Conceived and created in 2015 by the young entrepreneur Giacomo De Nardis, it achieves major success in a global scale and it reaches thirty countries worldwide in only five years.

With its clear vision of striving for cosmetic excellence, #Barba Italiana provides services that involve the harmony of the senses, based on products whose innovative formulations are completely free of parabens, paraffin, gmo, sls, sles, silicones and are carefully prepared with everything that nature offers us from the origins.

Training, design and research combined with tradition and innovation are indeed the winning combination of #Barba Italiana which gives birth to three business divisions: #Barba Italiana Training, #Barba Italiana Design and #Barba Italiana Tech to meet the hairdressers and their clients’ specific requests.

Everything leads the whole #Barba Italiana team to daily pursue a continuous and specific research whose purpose is to offer cutting- edge novelties, services and raw materials.