The Brand

#Barba Italiana, conceived and created in 2014 by entrepreneur Giacomo De Nardis, is part of the projects of DNG-Group, a company that, over the course of these years, has enjoyed significant success on a global scale, conquering as many as forty countries with its innovative and revolutionary projects.

Among these #Barba Italiana is undoubtedly the ultimate expression of tradition and innovation, sublimating these values in the maximum aesthetic yield of a totally Made in Italy concept. A global concept of men’s grooming that ranges from beard care to hair care, and from body care to face care.

Our Story

Vision and Mission

The goal of #Barba Italiana is to offer every kind of man, from every country, a complete line of professional products dedicated entirely to men’s well-being and strongly expressive of Made in Italy. 

What makes the #Barba Italiana project unique is the naturalness of its raw materials, the vitality of its essential oils, and the attention to detail.

As with Italian sartorial art, each product is the result of a thorough study: from the shape of the bottle, the closure, the label, the box… to the meticulous choice of the ingredients that make it up. 

As in a tailor-cut suit, we want the contemporary man to identify and find self-affirmation in every single cosmetic in the line. Because the stylish man does not look for just any product, but a cosmetic designed and made to measure for him, which is able to satisfy his sensory needs as well.

Vision and Mission

The goal of #Barba Italiana is to offer every kind of man, from every country, a complete line of professional products dedicated entirely to men’s well-being and strongly expressive of Made in Italy. 

What makes the #Barba Italiana project unique is the naturalness of its raw materials, the vitality of its essential oils, and the attention to detail.

As with Italian sartorial art, each product is the result of a thorough study: from the shape of the bottle, the closure, the label, the box… to the meticulous choice of the ingredients that make it up. 

As in a tailor-cut suit, we want the contemporary man to identify and find self-affirmation in every single cosmetic in the line. Because the stylish man does not look for just any product, but a cosmetic designed and made to measure for him, which is able to satisfy his sensory needs as well.